SafePlace conducted its own homegrown Valentine’s awareness campaign last week. Valentine’s Day is such a good opportunity to talk about healthy relationships — after all, “Be Mine” can be a very sweet thing to say, but it can also signal possessiveness and a very unhealthy way to think about a romantic partner. So we decided to come up with an easily-shareable way to spread awareness about the difference.
A whopping 92 percent of the campaign’s total reach came virally, through shares and comments. Thanks to some ingenuity (and some basic Photoshop skills!), SafePlace reached more than 16,000 people with this simple, six-part awareness campaign. Click here to view or share the entire campaign.